PURPOSE TRACKS

A Smart EDI Solutions LLC Practice

info@purposetracks.com
99 Wall Street #282 · New York, NY
(917) 409-7504
purposetracks.com

ADVISORY & CONSULTING

Purpose doesn't manage performance. It shapes it.

20+ years collective experience helping leaders, organizations, and emerging talent align their purpose with how they actually operate — on the foundational and systems level.

Nicole Smart, Founder & Principal Consultant

Nicole Smart

Founder & Principal Consultant

Smart EDI Solutions LLC · Est. 2019 · Purpose Tracks is the evolved operating brand.

HOW WE WORK

Nicole Smart leads every engagement, supported by a curated network of vetted specialist contractors — certified in Gallup CliftonStrengths, EQ-i 2.0, and Predictive Index. Vetted for values alignment. One integrated client experience, always.

TRUSTED BY

NYU Changemaker Centerlove.futbolChief

PLATFORM WORK

KosasSt. George TheatreGirls Inc. of New York CityWall Street BoundKansas City Society of Association ExecutivesUS Rowing

IMPACT

12K+

People ReachedAcross workshops, keynotes, advisory engagements, and organizational partnerships

20+

Years Collective

6+

Sectors Served

2+

Years. Retained Partnership.

OFFERINGS

The Architecture

Org alignment audit — maps declared vs. actual org across 6 disciplines

The Compass

Leadership, Culture, Identity and Social Impact framework

Return on Purpose

Measurement methodology connecting people initiatives to business outcomes

CliftonStrengths

Gallup assessment — administered & debriefed by certified practitioners

EQ-i 2.0

Emotional intelligence across 5 composite areas — certified debrief

Purpose Diagnostic

Entry-point assessment: surfaces gaps, priorities & engagement roadmap

AUTHORIZED PRACTITIONERS

Gallup CliftonStrengths

EQ-i 2.0

SIX PURPOSE TRACKS

Executive Track

C-Suite · Founders

Athlete Track

Brands · Initiatives

Organization Track

Corps · Nonprofits

Emerging Leaders

Students · Early Career

Reconnect Track

Purpose-Evolved Orgs

Operator Track

Startups · Growing Orgs

THE PURPOSE TRACKS APPROACH

0102030405ASSESSLOCATESTRATEGIZEACTIVATEMEASURESurface the current stateMap the gapBuild the architectureDeploy through peopleQuantify the return“This is not a program. It is infrastructure.”

WHAT CLIENTS SAY

“Working with Smart EDI Solutions was the best money ever spent. We saw our goals come to fruition — practical, empathetic, and never judgmental.”

Patricia Jacovina, COO · Girls Inc of New York City · Featured Work

Thank you so much for your DEI training. It went way above and beyond! Your contributions to helping USRowing in DEI literacy are deeply appreciated.

USRowing Leadership · 2020 Annual Convention

National Governing Body

FEATURED WORK

Aligned with strong values. Smart succeeded in providing support for our mission utilizing Predictive Index tools.

Troy Prince, CEO

Wall Street Bound

FEATURED WORK

Nicole delivered exactly what we needed — a keynote on invisible disabilities that was relatable, insightful, and never made attendees feel inferior or unseen.

ERG Leader

BNY Mellon

SPEAKING ENGAGEMENT

Purpose Tracks · A Smart EDI Solutions LLC Practice · Est. 2019

purposetracks.com